Beautiful, until you see the struggle - PASSION PROJECT

The Current COVID 19 Pandemic situation all around the world has led people to stay at home. Study shows that the number of people facing mental health illness like anxiety and depression will be on the increase. A lot of people behave and appear to be all beautiful and normal until they speak up about their mental health. This piece shares the same approach and highlights the true story behind the "beautiful”. A minimalistic and straight to the point approach that gives a message about the reality to the audience. And ask them to speak up and share their story about their mental health. 

This will put a light on the mental health of numerous audience and encourage them to reach out to their friends / family and share their story and take care of their mental health, post COVID 19.  

Photographer | Art director : Mitesh Addhate

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WON Graphis Silver Award under Print/ Healthcare at Advertising Annual 2021

WON Creativity International Awards 2020 - Bronze Award

WON VEGA Awards 2020 - Arcturus winner

WON Graphis Silver Award for Ad series at New Talent Annual 2021