#ProjectRedFox is a social experiment that we conducted on 2 professional models with the purpose of capturing their raw emotions when confronted with bloody fur coat pockets. We used bloody hands, facial reactions, and a fur coat as symbols to drive our main message: "If models are grossed out by animal cruelty, so should you." This project would also be accommodated by an out of home advertising activation where people can share their support online.
Mitesh Addhate (Art Director)
Giano Currie (AD, Director)
Taylor Roberts (AD, Photographer)
Awards & Honors -
The TOP DOG - Miami Ad School.
Featured in "Ads of the world"
Featured in "Ads of da month"
Featured in "We love ad"
Mitesh Addhate (Art Director)
Natalia Bertok (Art Director)
Ranjana Naik (Copywriter)
Rachel Eden (Account Planner)
Objective - To create a campaign for Julius Meinl to bring PaywithAPoem to Miami on the international Poet's day - March 3rd.
Insight -Miami is a global song made up of different languages, cultures, and traditions.
Strategy - Tap into Miami-Dade’s unique rhythm inviting them to slow down with Julius Meinl on International Poet's Day
Big Idea - Get inspired on 3.21 to “Pay With A Poem” with the Miami rhythm. The count down to slow down.
Top 2nd team for the client pitch.
Mitesh Addhate (Art Director)
Natalia Bertok (Art Director)
Ranjana Naik (Copywriter)
Rachel Eden (Account Planner)
Radio Spot for Pay with A Poem in Miami
Action on hearing loss ( YCN Awards )
Objective: To Create a campaign that helps people with hearing loss enjoy the world like everyone else.
Rachel Eden (Account Planner & Creative Strategist)
Natalia Bertok (Art Director)
Mitesh Addhate (Art Director)
Objective - A Communication idea/campaign that will give Gum a much needed shot in the arm to bring a recessive category into the limelight.
Insight - Gen Z has ‘early-onset nostalgia’ due to information overload that has compressed their sense of time. Information is at their fingertips but their memories are locked in their smartphone.
Idea - To expand Extra’s 2017 campaign towards the Generation Z audience using pop-up events by making them the content creators. #Extralonglasting
Natalia Bertok (AD) Rachel Eden (AP) Ranjana Naik (CW) Mitesh Addhate (AD).
To Create a campaign that makes ‘rescue dogs’ the most desirable breed of dog in Britain - YCN Awards.
Rachel Eden (Account Planner & Creative Strategist)
Natalia Bertok (Art director)
Mitesh Addhate (Art director)